1. Responsible for formulating marketing strategies, sales policies, sales management system, timely understanding and feedback market information, and make analysis according to major changes in the market and policy changes;
2. Responsible for the development of the company's customer assessment, selection, maintenance and management of the program;
3. According to the company's new and old varieties of pre-sale, sale, after-sales service data, for the next year's variety of sales and layout to provide reasonable advice;
4. Responsible for the collection, collation, summary and analysis of information, and provide reasonable suggestions for the formulation, adjustment and product development of the company's sales strategy;
1. Educational background
bachelor degree or above; major in agriculture, marketing or management;
2. Industry experience
at least 3 years of work in related agricultural enterprises, engaged in sales, marketing management, market service and other types of work, with more than 1 year of management experience;
3. Core requirements
with strong writing and understanding ability, understanding of the national agricultural industry policy in place;
4. Soft quality
have a strong sense of responsibility, excellent language skills and communication and coordination skills, with strong judgment and decision-making ability and execution;
can accept occasional travel and overtime.
1. Responsible for assisting leaders to carry out market-oriented marketing service system construction;
2. Be responsible for formulating market research report templates, analyzing market research reports of various units, and completing various research reports as required;
3. Responsible for the company's channel construction innovation, evaluation and analysis, to assist each unit to carry out marketing model innovation;
4. Be responsible for formulating the company's annual marketing demonstration system construction plan and following up the construction results of each unit;
5. Responsible for improving the "thousands of households" project construction plan, and follow up the construction of each unit;
6. Be responsible for formulating the implementation plan of the company's large-scale marketing activities and business activities, and follow up the activities;
7. Complete other work assigned by superiors.
1. Educational background
bachelor degree or above; major in agriculture, marketing or management;
2. Industry experience
at least 3 years of work in related agricultural enterprises, engaged in sales, marketing management, market service and other types of work, with more than 1 year of management experience;
3. Core requirements
with strong writing and understanding ability, understanding of the national agricultural industry policy in place;
4. Soft quality
have a strong sense of responsibility, excellent language skills and communication and coordination skills, with strong judgment and decision-making ability and execution;
can accept occasional travel and overtime.
1. Strategic Planning and Management by Objectives
1. Formulate the sales strategy of the joint stock company and its subsidiaries (6), decompose the annual/quarterly sales target, and ensure that it is consistent with the overall strategy of the company.
Analyze market trends (such as changes in variety demand, agricultural policies, climate impacts, etc.) and adjust sales strategies to respond to industry fluctuations.
2. Channel and Customer Management
1. Expand and maintain core channels such as distributors, agents, large growers and agricultural cooperatives, and optimize the channel structure.
2. Lead the negotiation of major customers (such as government bidding, large farms, multinational agricultural enterprises) and establish long-term cooperative relations.
3. Team Building and Leadership
1. Manage the national/regional sales team (including regional managers, sales managers, etc.), formulate performance appraisal and incentive system, and promote the improvement of team execution.
2. Organize training on industry knowledge, sales skills and new varieties of technology to improve the team's professional ability.
4. market analysis and product promotion
1, collaborative research and development departments, according to market demand feedback to promote the development of new varieties (such as disease resistance, yield, adaptability and other characteristics).
2. Plan and implement market promotion activities (such as field demonstration meeting, farmer training meeting, industry exhibition) to enhance brand influence.
5. Performance Monitoring and Risk Control
1, monitor sales data (such as return rate, inventory turnover rate, channel coverage), timely adjustment strategy to deal with performance deviation.
2, to prevent industry risks (such as seed quality disputes, price wars, policy compliance issues), the development of emergency plans.
6. cross-departmental collaboration
1. Linkage production and processing. The quality department ensures the stability of the supply chain, coordinates the marketing department to develop precision marketing programs, and supports the finance department to optimize budget allocation.
1. Educational background
bachelor degree or above, major in agronomy, seed science and engineering, marketing, business administration and other related majors are preferred; MBA or master in agriculture plus points.
2. Industry experience
6-8 years sales experience, under 45 years old. Among them, more than 5 years of senior management experience in agricultural seed industry, familiar with seed research and development, production and sales of the whole chain.
Have national channel network resources, and have a deep understanding of regional planting structure and crop variety demand (corn, wheat, cotton).
3. Core competencies
strategic thinking: can combine agricultural policies (such as seed industry revitalization, biological breeding industrialization), industry competition pattern to develop long-term planning.
Resource integration: Good at government relations, cooperation of scientific research institutions and integration of upstream and downstream resources in the industrial chain.
Technology Sensitivity: Understand the trends of biological breeding technology (such as genetically modified, gene editing) and digital agriculture (precision planting, big data platform).
4. Skill requirements
proficient in dealer management and direct sales model, familiar with seed industry regulations (e. g. variety rights protection, seed law).
Proficient in data analysis tools, with market forecasting and pricing strategy capabilities.
5, soft quality
adapt to high-intensity business trips (in-depth fields and rural markets), with pressure resistance and crisis management experience.
Have agricultural feelings, can understand the needs of farmers, promote the concept of sustainable development
1, Strategic Planning and R & D Management
formulate medium-and long-term scientific research strategies of the Wheat Research Institute (such as breeding directions for high yield, stress resistance, and high quality), and coordinate resources to promote the construction of a commercial breeding system.
Leading the whole process management of wheat germplasm resources innovation, variety breeding (regular breeding biotechnology breeding) and DUS testing (specificity, consistency and stability).
2, Management of Scientific Research Projects
lead the declaration of major national/provincial scientific research projects (such as key research and development plans, special projects for the revitalization of the seed industry), and coordinate internal and external resources to complete technical research.
Promote the application of modern breeding technologies such as molecular marker-assisted selection (MAS) and gene editing in wheat research and development, and improve breeding efficiency.
3, breeding and promotion coordination
the joint production department formulates the original seed breeding plan to ensure the rapid and large-scale seed production of new varieties (e. g. base site selection, purity control, cost optimization).
Cooperate with the market department to promote new varieties, provide technical support (such as regional test data, planting technology plan), and promote the rapid marketization of varieties.
4. Team and platform construction
set up and manage interdisciplinary research teams (genetic breeding, biotechnology, pathology, etc.), and establish performance appraisal and incentive mechanisms.
Promote the planning and upgrading of scientific research infrastructure such as laboratories, experimental fields, and phenoomics platforms.
5, Intellectual Property and Compliance Management
responsible for the application, protection and commercial authorization of new wheat varieties to avoid intellectual property disputes.
Ensure that the R & D process complies with industry regulations (e. g., the Seed Act, the Agricultural GMO Safety Regulations).
6. Industry cooperation and resource integration
docking universities and scientific research institutes (such as the Chinese Academy of Agricultural Sciences and CIMMYT International Maize and Wheat Improvement Center) to carry out joint breeding and technology introduction.
Seeking government subsidies, research funds and other policy support to reduce research and development costs.
1. Educational background
doctor degree, major in crop genetics and breeding, agronomy, molecular biology, wheat research is preferred;
familiar with international wheat breeding frontier technology (such as whole genome selection, haploid breeding), with overseas scientific research experience plus points.
2. Industry experience
more than 10 years experience in wheat breeding research and development, more than 5 years experience in scientific research team management, with the background of breeding and breeding integration enterprises or national scientific research institutes;
successfully led the approval of new wheat varieties and achieved industrialization promotion (such as scab-resistant varieties and water-saving varieties).
3. Core competencies
technical insight: proficient in wheat germplasm resource evaluation, hybridization, variety testing and other key links, can predict market demand (such as climate change adaptation varieties).
Commercial thinking: can combine scientific research objectives with market pain points (e. g. flour processing enterprises' demand for gluten strength) to promote the realization of research and development results.
Resource integration: Good at government relations, international cooperation and cross-departmental collaboration, with the ability to raise funds for scientific research projects.
4. Skill requirements
master bioinformatics tools (such as gene mapping, QTL analysis), field experiment design software;
familiar with variety approval process, plant variety protection (PVP) system and international seed industry intellectual property rules.
5, soft quality
adapt to the pressure of long-term field work and scientific research, with the spirit of scientists and entrepreneurial strategic vision;
focus on sustainable agriculture (e. g., research and development of drought-tolerant varieties) and focus on improving farmers' planting efficiency.
1. Responsible for the preparation and revision of production and processing standards;
2. Production cost control, supervision, analysis and summary of each unit;
3. Supervise the implementation of the production plan, and track and count the planting area in real time;
4. Responsible for the summary and analysis of crop data in the production process;
5. Summarize the company's production, processing, quality, auxiliary materials procurement data and stock seed quantity;
1. Educational background
bachelor degree or above;
2. Skills Requirements
good at corn, wheat seed processing technology, equipment, process standardization management; 28-40 years old;
3. Core requirements
strong ability to deal with problems on site and the ability to accept new technologies and new knowledge, with strong planning, analysis, judgment, communication and coordination capabilities
