In order to help new employees have a deeper understanding of corporate development and regional culture, and to enhance team cohesion and sense of belonging, Joinhope Holding Group Co., Ltd. recently organized a 2025 entry reserve of talents to Urumqi to carry out cultural integration activities, through on-site visits and immersion experience, Tracing the historical context, witnessing the development of the times, and forging consensus.
The wind up the ancient silk road, a thousand years of civilization echo. At the first stop of the trip, everyone came to the Xinjiang Museum. The cultural relics here are silent, but the history seems to be sound-from the trade marks of the Silk Road to the blending and coexistence of multi-ethnic cultures, precious exhibits vividly interpret the profound heritage of this land. Everyone stopped and stared, perceiving the context of Xinjiang in the heavy history, and also accumulated a cultural foundation for understanding the development of modern agriculture in this hot land.
Afterwards, everyone walked into the "Six Pavilions and One Heart" and visited the theme exhibition on the 70th anniversary of the founding of the Xinjiang Uygur Autonomous Region. The rich historical materials and modern exhibition methods presented a panoramic view of the vicissitudes of the autonomous region in the past 70 years. When they saw the high-quality seed varieties cultivated by the Joinhope on display in the exhibition area, the colleagues present felt cordial and proud. These seeds are not only the result of Joinhope's continuous efforts in the field of breeding, but also a vivid epitome of the development of modern agriculture in Xinjiang. From breeding to promotion, every step condenses Joinhope people's persistence and love for agriculture, and also witnesses the solid footprint we have left on this land. The itinerary then transferred to Xinjiang International Bazaar, where everyone experienced the vivid convergence and integration of multiculturalism in the lively market atmosphere and characteristic buildings.
In the evening, everyone came to Changji Grand Theater and watched the large-scale song and dance drama "Thousand Return to the Western Regions" in an immersive manner. The lights flow, the music and dance are magnificent, and the camel bells, caravans, art and civilization on the Silk Road unfold layer by layer on the stage, vividly deducing a magnificent epic of cultural exchange, and also conveying the profound meaning of "unity and mutual learning, creating beauty together.
This event is not only a historical traceability and current witness, but also a spiritual cohesion and mission review. Everyone deeply felt the cultural heritage and development vitality of this land in Xinjiang, and also had a more real understanding of Joinhope's corporate purpose of "creating high-quality products to serve agriculture". They all expressed that they will devote themselves to it with firmer beliefs and fuller enthusiasm. In the broad cause of agricultural modernization, we will walk with Joinhope together on a new journey and create a new future together.
Edit/Zhao DongxueZhang Lei
Audit/Fan Xiangdong
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