Northwest Wheat Research Institute

Chunmai Product Management Team Testing Specialist ZhangDragon

Xinhe Award Zhang Long's Advanced Deeds

Fine research line, guard the "core" species.As a core member of the testing team, he assisted in the sowing and harvesting of multiple test stations throughout the year, providing solid field support for the breeding of new wheat varieties. By configuring hundreds of hybrid combinations, the basis of breeding materials has been effectively enriched. At the same time, many varieties have been actively promoted to complete the application for protection of new plant varieties, thus improving the efficiency of achievement protection. In terms of professional ability, he published academic papers in national journals, obtained the title of intermediate agronomist, systematically mastered key skills such as field test planning, data collation and instrument operation, and was able to independently complete the writing of test reports and variety application materials, providing a reliable guarantee for variety testing and breeding.

Yili Joinhope Seed Co., Ltd.

Sales Area ManagerYin Peihao

Xinhe Award Yin Pei-haoadvanced deeds

To open up new markets and create the future.He actively expanded the market, successfully developed new partners including millions of customers, signed large sales contracts, and promoted significant growth in advance receipts. By organizing a number of corn on-site observation meetings, the visibility and influence of the company's varieties in the region have been effectively enhanced. Actively explore new media marketing, with the help of tremolo and other platforms to carry out online publicity and customer drainage, successfully promote the transformation of online consulting into practical cooperation, and build a diversified customer network. The lead operating company's official tremolo number continued to output high-quality content, initially realizing the transformation from traffic exposure to customer consultation, opening up a new path for regional marketing.

Henan Joinhope Xinke Seed Co., Ltd.

Production Commissioner Ma Guangquan

Xinhe Award Ma Guangquanadvanced deeds

Quality first, hard work.He strictly implemented the quality control standards and carried out more than 700 quality spot checks in the production process, covering the whole process from storage to packaging, ensuring that all processed products meet the national standards and realizing zero return. Quickly master the whole process operation of wheat processing, and can be independently responsible for the production construction and contract management of several direct breeding bases. Actively communicate and cooperate with the team in the work, assist the team to complete the order delivery, promote the smooth cross-departmental cooperation, and show excellent practical ability and responsibility.

Operation and Management Center

Project Director Wang Qiang

Golden Spike Award Wang Qiangadvanced deeds

Research policy, wide expansion of resources.HeTake the lead in coordinating and smoothly promoting the implementation and acceptance of national industrial cluster projects, and efficiently organize and complete the declaration and implementation of several key projects at the autonomous region level. Actively assist relevant units to participate in the preparation of seed industry development plans for the "15th Five-Year Plan" in many places,It provides strong support for the company to grasp the policy direction and plan the industrial layout.The major industrial projects promoted throughout the year have achieved remarkable results in funding, and have reserved rich project resources covering the company's multi-industry sector. Through innovative project planning and design, closely focusing on the regional agricultural development strategy, it has won strong policy and financial support for the company's new industry extension, effectively reducing investment costs, and helping the smooth implementation of multiple new business sectors.

Network Technology Company

Sun Maorong, Project Director, New Media Marketing Department

Golden Spike Award Sun Maorongadvanced deeds

Zhichuang flow, deep digging transformation.Responsible for the new media project in Joinhope Xinxiang, and initially formed the business closed-loop prototype of "content production-flow acquisition-user precipitation-conversion and realization" in agricultural star media marketing. Leading the construction of multi-platform new media matrix, publishing more than 3500 works in total, with a total exposure of more than 60 million times, carrying out nearly 1900 live broadcasts, attracting nearly 4 million people to watch, driving significant growth in fans. On this basis, through the refinement of private domain operations, the successful transformation of a large number of retention clues, to achieve the commercial value of new media marketing landing. Actively apply AI tools and digital human technology to improve content production efficiency and participate in the optimization of content factory standardization processes. In view of the homogenization of the industry, the innovative use of green screen and field live broadcast and other forms, and promote the establishment of a multi-platform data statistical analysis system, through a series of training to empower internal and external teams of new media marketing capabilities.

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